The Gruffalo and Friends Clubhouse

Art Direction and Creative Project Management. Merlin Entertainments and Magic Light’s indoor play adventure family attraction on Blackpool’s Seafront, featuring favourite characters from creators Julia Donaldson and Axel Scheffler. Our responsibility was to ensure all creative disciplines; graphics designers, model makers, AV specialists and external suppliers produced their products to reflect the creative intent set out by Merlin Entertainments and ensure the brand was represented authentically for Magic Light. Concept Development and Design by Imaginize.